Another take on the “Effectual Reasoning” / “Search Process” of Entrepreneurs

• Do the doable, then push it
• Woo partners first
• Don’t bother with market research, customers are your market research
• Worry about competitors later
• Don't limit yourself

From Inc Magazine

http://www.inc.com/magazine/20110201/how-great-entrepreneurs-think.html

Plus http://effectuation.org/